About Us

About Us

In Korea, skincare is a lifestyle rooted in daily rituals, self-care, and long-term results. Unlike many parts of the world, where skincare is often overlooked or treated as a luxury, Korean culture embraces it as an essential part of overall wellbeing.

At Nuup Beauty , we’re inspired by that philosophy and committed to helping you unlock the full potential of your skin. We know that many people weren’t raised with a skincare culture, and we're here to change that making effective, science-backed skincare both accessible and empowering.

With us, you’ll discover more than products you’ll find tools, guidance, and routines designed to transform the way you care for your skin, every day.

 

Our Mission

As a proudly Mexican company with over 7 years of experience, we’re dedicated to helping people achieve healthy, radiant, Korean inspired skin.
Our focus is on innovative, results driven ingredients like stem cells, PDRN, and powerful anti-aging actives that truly renew and transform your skin.

 

Spaces Designed to Transform You

Through thoughtfully curated products and transformative treatments, we elevate your everyday skincare ritual.
At Nuup Studio, we offer rejuvenating facials crafted to regenerate and revitalize your skin.
At Nuup Store, we bring you the best of K-Beauty innovation curated with intention, tested with care.

To make skincare simple and effective, we’ve developed a unique icon system to help you quickly identify the right products for your skin’s needs and build your perfect routine.

 

Our Global Expansion

In 2025, we proudly launched in the U.S. with nationwide shipping bringing the Nuup glow to every corner of the country.
But this is only the beginning. We’re expanding to more countries, making it easier than ever for people everywhere to discover the power of Korean skincare with a Nuup twist.

 

Thank You, Nuupers!

To our growing community thank you. Your trust and support inspire us every day.
We hope you'll become part of the Nuup family and join us on this beautiful journey of self-care and transformation.